Paragon Blog

7 Marketing Mistakes That Can Come Back to Haunt You

Published on October 18, 2017

It may be the season for ghosts and goblins, but ghastly creatures aren’t the only things that can haunt a small business owner. Making any one of the 7 common marketing mistakes below can have frightening consequences for your small business. Find out what you have to fear from these marketing mishaps and how to avoid them.

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Dress the Part: How to Use Employee Dress to Market Your Business

Published on September 20, 2017

Last week, I went to a restaurant where the servers didn’t wear uniforms. In addition, there was no consistency in the street clothes they wore. One waitress was in jeans and a pink T-shirt, another was clad in all black, and the hostess sported a glamorous floor-length dress. It was a bustling place, and I got confused about which of the people hustling through the restaurant were actually employees and which were customers. It drove home the importance of employee uniforms and dress codes in marketing a business.

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Are You Financially Healthy?

Published on September 13, 2017

Traditional financial literacy efforts haven’t been a rousing success. Research from Harvard Business School shows that even Americans who are taught personal finance in school don’t seem to save more or manage credit better than anyone else.

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Allowances Don't Teach Kids About Money - You Do

Published on August 23, 2017

Many parents tell me they feel guilty about allowances. They aren’t consistent about when and how they give their kids money. They wonder if allowances should be tied to chores. Even how they dole out money can be a problem. Cash is easiest, but much of what kids want to buy — downloads of a favorite show, a toy on Amazon, a realm in Minecraft — requires plastic.

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14 Tips to Protect Your Business from Ransomware Attacks

Published on August 09, 2017

Ransomware attacks are the fastest growing malware threats. On average, more than 4,000 ransomware attacks have occurred daily since January 1, 2016. Ransomware, a type of malicious software that infects and restricts access to a computer until a ransom is paid, affects businesses of all sizes. The good news is that there are best practices you can adopt to protect your business.

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Fed Hikes Rates Again

Published on June 28, 2017

For the second time in 2017, and the third time within seven months, the Federal Reserve raised its benchmark Federal Funds Rate at its June 13-14 meeting. As expected, the increase was set at 0.25 percent, bringing the new target rate range to between 1 to 1.25 percent.

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