Paragon National Bank today announced that its advertising campaign has been named a finalist in the American Banker’s Association Financial Marketing Awards.
The campaign, which included print and radio ads, is a finalist in the “Customer Acquisition Marketing/Under 500M” category, with winners to be announced on September 17 in Baltimore at the organization’s annual conference.
Last year, Paragon won first place in the ABA’s “Customer Acquisition Marketing” category among banks with assets under $500 million. The launch advertising campaign, created by Memphis advertising agency inferno, incorporated elements of humor to reinforce the advantages of banking with a local firm. The current campaign continues to use humor to highlight the variety of local banking programs and services Paragon offers to its customers.
The Financial Marketing Awards recognize marketing innovation and creative excellence in the financial services industry. Financial institutions — banks, savings and loans, credit unions, insurance companies, brokerage firms, investment firms, credit card companies — and their advertising agencies submit entries, which are judged on creativity and excellence in execution.
Paragon was launched in 2005 with $23.2 million in capital, a record for de novo banks in the Memphis, Shelby County area. Since its inception, Paragon has experienced rapid growth. Current assets exceed $270 million.